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<< Iowa basketball coach fired after 10-20 season
IOWA CITY, Iowa (AP) -Iowa has fired coach Todd Lickliter after three losing seasons in a row.Athletic director Gary Barta announced the firing Monday in Iowa City. Lickliter was not in attendance.Lickliter was 38-58 with the Hawkeyes. The Hawkeyes,

<< Farmers Insurance signs four-year extension for San Diego event
Ponte Vedra Beach, FL (Sportsbook Betting Lines) - The PGA Tour announced Monday that the Farmers Insurance Group has signed a four-year deal to remain as the title sponsor for the Farmers Insurance Open at Torrey Pines. Farmers was the title spo

<< Fire sign pair of draft picks
Chicago, IL (Sportsbook Betting Lines) - The Chicago Fire signed defenders Kwame Watson- Siriboe and Steven Kinney, the Major League Soccer club announced on Monday. "We are pleased to add Kwame and Steven to the Fire family to help us bring a MLS Cu

<< 49ers sign Carr; trade Hill to Lions
Santa Clara, CA (Sportsbook Betting Lines) - The San Francisco 49ers have signed quarterback David Carr and have agreed to trade Shaun Hill to the Detroit Lions. Hill spent the past four seasons with San Francisco and will head to Detroi

Zenyatta remains atop poll, Rachel drops >>
New York, NY (Sportsbook Betting Lines) - Two-time champion mare Zenyatta extended her advantage in the latest NTRA Thoroughbred Poll for March 15. The six-year-old won Saturday's Santa Margarita Handicap at Santa Anita to remain in first- place.

Arizona, Reynolds agree to multi-year deal >>
Tucson, AZ (Sportsbook Betting Lines) - The Arizona Diamondbacks and third baseman Mark Reynolds have come to terms on a three-year contract extension. The deal will reportedly pay him $14.5 million and also includes an $11 million team option for 201

Beckham's World Cup absence confirmed >>
Turku, Finland (Sportsbook Betting Lines) - England midfielder David Beckham underwent successful surgery to repair a torn Achilles tendon on Monday in Finland, and it was confirmed by Dr. Sakari Orava that he will miss this summer's World Cup in Sout

Lamely rallies for first PGA Tour title >>
Rio Grande, Puerto Rico (Sportsbook Betting Lines) - Derek Lamely fired a six-under 66 in the final round Monday to come from behind and win the rain-delayed Puerto Rico Open. Lamely, who won for the first time on the PGA Tour, completed the event

SPORTS BETTING - Tennis is an underrated and under-utilized bettors' sport.

Ten years ago, at just about this time, I called Alan Boston in Vegas and left him a voicemail that went something like this (abridged version): "Hey Alan, Chad Millman from ESPN The Magazine calling. I want to do a book about wise guys, you in?"

A couple weeks later I got a message back (abridged version): "I don't know, maybe," Boston said. "Call me and we'll talk about it. But not later today. I got $1,000 on Andre Agassi to win the French Open at 40-1, and he's in the finals."

Here's what happened next (abridged version): Agassi won his tourney. Boston won his $40,000. I wrote sportsbook.

In the ten years since, how much has been wagered on the big-time tennis events? Put it this way: The Nevada Gaming Commission doesn't even track the number year by year because it's so small.

"Tennis makes up about one-tenth of one percent of our take," says Lucky's bookmaking boss Jimmy Vaccaro. "The last big golf major we probably had $100,000 worth of bets. In tennis, we might have written two big tickets."

Tennis' lack of popularity amongst the American bettoratti is no surprise, really. For starters, the biggest sports betting holidays -- the Super Bowl, the NCAA tourney -- are must see TV. People, at least the degenerates I know, plan vacations around watching those events in Vegas sports books.

But Wimbledon? Doesn't exactly reel in the whales. "Seriously, it's the nuts as an event," says Boston. "But who even knows when it's on?"

Here's another reason that helps explain why golf gets traction, something I call "The Bubbe Theory." My Bubbe is pushing 95 and has cataracts so bad that, to her, even the most crystalline Chicago day is mostly cloudy. But she still listens to the Cubs games, and she still calls me in a fit if she disagrees with something Rick Telander writes in the Chicago Sun Times. She's a sports fan. If she doesn't know you, you're just filling a niche. And niche players, even historically good ones like Roger and Raf, don't drive betting volume. Only the highest profile names attract square money, which inflates wagering totals like a shot of saline to the lips. Bubbe, and the public, loved Agassi, tennis' last cross-the-rubicon, mainstream draw. She also has a crush on Tiger. She's given me standing orders to put a sawbuck on the big cat whenever I walk through a sports book (or mistakenly tap into one via my Internet machine.) That explains why the Masters is getting $100K in action at some books while the four tennis majors might not get that combined this year.

This isn't a case of tennis being a difficult sport to bet. In fact, in Europe, it's probably the second most popular sport for gambling after soccer. Granted, as the WSJ football betting last week and The Mag's Shaun Assael examined in even greater depth last year, that might be because gamblers across the pond see it as an easy game to fix. But it could also be because, over there it holds the kind of sway the big two do over here.

Street corners in Spain are peppered with public courts and kids doing their best Raffy impressions. In some war torn parts of Eastern Europe poverty-stricken kids view tennis as an escape route, like football or basketball here. A couple years ago The Mag's Lindsay Berra wrote a great piece about Belgrade's Jelena Jankovic, Ana Ivanovic and Novak Djokovic. They learned the game as kids while bombs were raining down on their homeland. They practiced in drained swimming pools. Not exactly Nick Bolletierri conditions.

In the United States, casual fans think tennis is played four times a year. But on the tightly packed European continent, national interest in homegrown talent runs deep every weekend. Of the ATP's current top 20 players, only two, tennis betting and James Blake, are American. Fourteen are from Europe, representing six different countries.

No wonder fans from Lisbon to Bhudapest get jacked up for the net game, whether it's Wimbledon or a low-level tourney like the Estoril Open in Portugal (congrats to Spain's Albert Montanes for winning that one, btw). Chances are good that someone representing their flag will not only be playing, but have a shot at winning.

And that's all any bettor can ask for.

To visit this sports book go to MySportsbook.com for all your football betting needs.

Matt Kenseth And Kevin Harvick Favorites To Take NASCAR Nextel Cup Championship

(September 15)—The NASCAR season has hit the homestretch with the opening event on this year’s Chase for the Cup taking place this weekend at the Sylvania 300 at New Hampshire International Speedway. With 10 races remaining to determine the Cup Series champion, leading online sportsbook MySportsbook.com today announced odds on all 10 Chase qualifying drivers capturing the NASCAR Sprint Cup Championship.

One of the largest sportsbook sites on the Internet, MySportsbook.com currently lists the top two drivers in the point standings as the early favorites to win the Nextel Cup. Entering the Chase for the Cup with a slim five-point lead in the point standings, 2003 NASCAR champ Matt Kenseth has been made a slight favorite to win his second Cup at 7/2 betting odds. 2001 Cup Rookie of the Year Kevin Harvick has betting odds listed at 5/2 and four-time NASCAR champion Jeff Gordon is listed at 6/1 to capture the Nextel Cup this year.

Hoping to follow in the footsteps of his legendary father who won six NASCAR titles, Dale Earnhardt Jr. stands at 8/1 to breakthrough with his first Cup victory. Staying with the family theme, MySportsbook.com lists 2005 Rookie of the Year Kyle Busch at 14/1 to succeed big brother Kurt’s 2004 NASCAR title. While Kasey Kahne was the final driver to qualify for the Chase with a third place finish last week, the oddsmakers give him a fighting chance at 10/1 mainly due to several mile-and-a-half tracks remaining on the schedule. Despite going winless on the NASCAR circuit this season, Jeff Burton enters the Chase at 5/1 to capture the Cup title. Meanwhile, rookie Denny Hamlin is 4/1 to win the championship, while veteran driver Mark Martin enters the Chase for the Cup as a 15/1 long shot to win his first NASCAR title in his 24th and final season.

MySportsbook.com will offer comprehensive Nascar betting lines on every race remaining on the Nextel Cup series including driver match-ups, props and odds to win each race. For a complete list of NASCAR odds, please visit www.MySportsbook.com.

To visit this online sportsbook got to MySportsbook.com for all your Sportsbook accepts US credit cards needs.